Curo’s Vision and Strategy 2024-34

Customers have been at the centre of creating our 10-year Vision: Everyone feels proud about the quality of our homes. Our Strategy is called: What Good Looks Like in 2034. 

Watch the video below to find out more:

To make this vision a reality, colleagues will work together to focus on five strategic objectives: Quality Homes, Purposeful Culture, Trusted Customer Services, Collaboration & Growth and Solid Foundations. These objectives are each underpinned by three key goals. Find out more about each strategic objective in the videos below.

Quality Homes

To ensure all homes are well looked after, energy efficient, meet modern day standards and inspire pride. We will:

• Invest in homes and shared spaces to make them comfortable, safe, energy-efficient and welcoming for everyone.
• Provide top-notch repairs, maintenance and home improvements that are timely, efficient and valued by customers.
• Use innovative technology that helps us take care of homes, reduces waste and protects the planet.

Purposeful Culture

To create a high-performing and engaged organisation which attracts, develops and retains diverse, talented people. We will:

• Recruit great talent because of our outstanding employer offer and clear social purpose.
• Create a vibrant, inclusive work environment where skilled leaders ensure every colleague feels valued and invested in.
• Celebrate our culture, where high performance delivers exceptional outcomes for customers.

Trusted Customer Services

To deliver high-quality, reliable services that meet the needs of our customers and communities. We will:

• Always keep our promises – customers trust us to deliver and to understand their unique needs.
• Really listen to customers, value their feedback and support, and act on what we hear.
• Support customers with the resources and skills they need to build strong, happy and self-sustaining communities.

Collaboration and Growth

To build new homes and work with others to maximise social value and commercial revenues. We will:

• Build more homes – the high-quality, energy-efficient and affordable homes that our region needs.
• Work with partners to offer services that make customers’ lives happier and healthier.
• Consider opportunities for growth and new income that can help us deliver more and better.

Solid Foundations

To build an effective, sustainable and innovative organisation with strong business services that support continuous improvement. We will:

• Invest in strategic planning and governance to ensure value for money and the long-term success of the organisation, including our journey to net zero.
• Implement user-friendly and efficient IT systems that help us provide excellent homes and services for customers.
• Prioritise learning and improvement using high-quality data.