Our purpose, strategic objectives & values

Our purpose is Homes for Good.

We'll bring our strategy to life through five strategic objectives:

1.    Quality Homes

To ensure all homes are well looked after, energy efficient, meet modern day standards and inspire pride.

We will:

• Invest in homes and shared spaces to make them comfortable, safe, energy efficient and welcoming for everyone.
• Provide top-notch repairs, maintenance and home improvements that are timely, efficient and valued by customers.
• Use innovative technology that helps us take care of homes, reduces waste and protects the planet.

2.    Purposeful Culture

To create a high-performing and engaged organisation which attracts, develops and retains diverse, talented people.

We will:

• Recruit great talent because of our outstanding employer offer and clear social purpose.
• Create a vibrant, inclusive work environment where skilled leaders ensure every colleague feels valued and invested in.
• Celebrate our culture, where high performance delivers exceptional outcomes for customers.

3.    Trusted Customer Services

To deliver high-quality, reliable services that meet the needs of our customers and communities.

We will:

• Always keep our promises – customers trust us to deliver and to understand their unique needs.
• Really listen to customers, value their feedback and support, and act on what we hear.
• Support customers with the resources and skills they need to build strong, happy and self-sustaining communities

4.    Collaboration and Growth

To build new homes and work with others to maximise social value and commercial revenues.

We will:

• Build more homes – the high-quality, energy-efficient and affordable homes that our region needs.
• Work with partners to offer services that make customers’ lives happier and healthier.
• Consider opportunities for growth and new income that can help us deliver more and better.

5.    Solid Foundations

To build an effective, sustainable and innovative organisation with strong business services that support continuous improvement.

We will:

• Invest in strategic planning and governance to ensure value for money and the long-term success of the organisation, including our journey to net zero.
• Implement user-friendly and efficient IT systems that help us provide excellent homes and services for customers.
• Prioritise learning and improvement using high-quality data.

Our values are our moral backbone. They describe our style of leadership and the way our people behave. They set standards which we apply directly to the way we run our business, recruit our colleagues, manage our performance and recognise and reward good work.

Caring

• i We care about delivering great customer services
• ii We treat people as people – warmly, politely and honestly
• iii We have a culture where people feel valued and are inspired to give their best

Respectful

• i We listen to people and respect their differences
• ii We adjust our services, where possible, to take account of people’s differences and preferences
• iii When we cannot do this we explain why

Open

• i We are open with our customers, our colleagues and our partners
• ii We explain why some things need to remain confidential
• iii We involve our customers, colleagues and partners so that they can contribute to our work and the plans we make

Fair

• i We do the right thing ethically
• ii We treat people decently and consistently
• iii When we cannot do something we are straightforward about it, and we explain why

Trusting

• i We trust people to do their jobs properly
• ii We expect our customers, colleagues and partners to make decisions for good reasons, keep their word and act honestly - like we do